If Calgary wants to reduce speeds, we have to design roads that speak to our subconscious, expert says

The asphalt that speeds us along from place to place, cocooned in our cars, is talking to us in a voice we rarely hear. Engineers and designers leverage cognitive science to act on our subconscious and cause us to drive in particular ways.

from CBC | Express Offbeat News https://ift.tt/2RqhANL